WHY ROAR EXISTS
We built the coating
we always wished existed.
WHERE IT STARTED
In 2012 Tim MacDonald was importing faded farm equipment from the Deep South into Canada. The southern sun had done its damage. Equipment that should have sold looked completely out of place next to the clean Canadian machinery buyers were used to. A farmer friend taught him how to buff and wax them back to life so they could actually sell.
A year later they faded again.
NOTHING ON THE MARKET WORKED
He looked into everything. Wax needed constant reapplication. Ceramic coatings existed but they were built for showroom cars in controlled environments. Not for equipment that goes straight back into the field. Not for someone who needs it done and needs it to last.
So he built it from scratch
So Tim flew to Memphis, learned ceramic coating from the ground up, and brought that technology back to Canada. He built what became the largest ceramic coating shop by volume in the country. On a highway. Near a town of 11,000 people. Coating everything from cars to combines.
THE COATINGS WEREN'T BUILT FOR REAL LIFE.
After years applying every product on the market he kept hitting the same wall. The coatings weren't built for real life. They were built for showroom conditions and annual return visits.
So in March 2020 he started Roar Coatings. Built from the installer up. Designed for the real world. The goal was simple: one coating that could go on any surface, hold up to real conditions, and never need a topper. A coating built for the customer first, the installer second, and the company last.
THE TECHNOLOGY
We disregarded what
everybody else was doing.
Every coating on the market was built with automotive in mind. Controlled environments. Meticulous owners. The bare minimum to protect a car that never sees real punishment. They took the cheapest path and called it professional.
We went a different direction.
POLYSILAZANE
This is the foundation. When it cures it becomes harder than most drill bits. At 13 GPa it sits in the same hardness range as industrial cutting tools. It can handle temperatures up to 1800 degrees Celsius. To put that in perspective, aluminium melts at 660 degrees. Steel starts to lose structural integrity around 1000 degrees. Polysilazane is still holding at nearly double that.
This material was not developed for car care. It was developed for industrial environments where failure is not an option. Aerospace components. High temperature manufacturing equipment. Places where a consumer grade coating would be gone in a season. That is what we built Roar on top of.
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GRAPHENE OXIDE
Graphene is the strongest material ever discovered. 200 times stronger than steel. Scientists have known about it for decades. The problem is that its strength is nearly impossible to unlock inside a coating unless it is bound correctly at a molecular level. Most products that claim graphene are using it as a marketing ingredient. A token amount that does nothing structural.
When it is bound properly the way we do it, the results are measurable. It does not just sit on top of the surface. It becomes part of the structure. When something strikes the coating, graphene spreads that force across its entire surface instead of letting it concentrate at one point. That is the difference between a wall that cracks and one that holds.
SiO2
Think of SiO2 as liquid glass. It is the same base compound as the glass in your windows, refined down to a nano level and suspended in a liquid so it can be applied to any surface. When it cures it fills every microscopic scratch and valley in the surface and hardens into a perfectly smooth layer.
That smoothness is what creates the hydrophobics. Water has nothing to grip. It beads up and rolls off, pulling dirt and contaminants with it. It is also what gives Roar that deep glass-like shine. You are literally looking through a layer of glass at the surface beneath it.
